We've been talking about this for years.
We just never could seem to get it done.
Now it's going to happen. It began on Saturday, the 19th of September.
As far as we can research, the "concept" of Linux as a product has never been publicly advertised. Not as an ongoing advertisement...
Broadcasting several times a day for a month.
And contrary to popular belief...every shred of information available for human consumption is not on the Internet.
Shocking as that may be to some...we may be wrong on this one.
But we are seeing no evidence of anyone else launching a prolonged advertising campaign for Linux. And we've looked.
This may be "The Grand Experiment".
Of course, it hasn't happened to this point because people will not invest in expensive radio air time without a return on that investment. It has to be tied to something...either commercial or non profit. Just throwing Linux out to the public could do more harm than good.
In 2006, when this first started, we were approached by "George". George is a professional voice talent and he offered to cut our commercial. Once we heard him, there was no way we could say no. George has requested to remain anonymous, and for the life of me I couldn't figure out why...
We figured it out.
We've received several requests for George's work...pro bono of course, and as he did it for us, he might do it for others. That makes sense.
Well no, a man has to pay for a roof over his head and as competitive as the voice talent market is...he does well enough to find paying work. Once he's heard, the requests will increase. He just cannot do that much free work. As much as he would like to, he simply cannot at this time.
We were lucky....and we are extremely grateful.
The original track he recorded ran pretty long but it was done so anyone could edit the track to fit their needs. George has given us the rights to this and one other track and has emailed the radio station with his verification. He has indeed given this to the Linux Community.
We've stripped out all the private data about our enterprise...this isn't a marketing campaign for us.
It's simply news that Linux is now on the air. It will air on KLBJ AM. It's also a way for you to use the data without having to remove our taglines.
Yeah, that's me...Mr. Considerate.
Both raw tracks are available for download and released under Creative Commons Attribute-ShareAlike 3.0 license. We stipulate no attribution is necessary. You can download the short broadcast version we used, minus our info tagline in mp3 or ogg. You can get the long version in mp3 here and the ogg cut here.
Cut, splice, hack, lay tracks under it as you wish.
This isn't about our ad or endeavor, this is simply a notice that Linux, as a "product"...as an alternative to Microsoft Windows is available. Linux now has a commercial presence on the Austin radio airwaves. We also want to make the raw tracks available to anyone that wants them.
But here's the beauty of it.
Initially we were only going to make 30 second ads...budget restraints and all that, but once we started negotiating with KLBJ AM, we found we would have money left over so we had George do the 60 second track that currently plays on air and used Free Open Source software to mix and produce it. I did it at my own computer in about 35 minutes.
Oh, and where are the 60 second spots going to run?
The Kim Komando show...one spot for each of the three hours. Three times each show for four weeks. Why? Poetic justice...her show is full of ads for antivirus software, registry fixers and all the addons that slow a Windows computer to a crawl. She is unapologetic about her preferences for Microsoft products.
A pleasant surprise awaited us as well on that Saturday. Thomas Holbrook II of Freedomwareproject.org submitted our radio ad to the Oracle Broadcasting Network. It will air there for a month. And yes...some might not care for the political activism that resides there but we also realize that there are people there that dispise MS business practices and may be ripe for change. Our deepest thanks goes out to Thomas for his gift.
People need to know they have a choice.
So whether you just listen to the production or use it for your purposes, have at it.
Tux has taken to the airwaves.